Core Health & Fitness Strengthens Executive Management Team with Addition of Jason Leone as Chief Financial Officer

This press release was provided by Core Health & Fitness. The Club Industry editorial staff was not involved in the creation of this content.

Core Health & Fitness, a leader in developing advanced equipment for the fitness industry, announces the hiring of Jason Leone as the Chief Financial Officer. Jason will direct the global financial operations for the Company, including Star Trac and StairMaster, and contribute to the overall corporate strategy as a key member of the executive staff.

“I am thrilled to be joining Core Health & Fitness in the role of CFO at this time, as the Company is poised for unprecedented growth,” explains Leone. “I’ve personally enjoyed working out on Star Trac and StairMaster products for years, which means this is an opportunity to combine my personal passion for fitness with my professional penchant for financial guidance to help deliver strategic plans that will advance the Company.”

Leone will be tasked with creating and executing strategic global financial plans to establish long-range goals and to challenge financial models in order to promote profitability and overall growth as an organization. Additionally, he will oversee the Human Resources and IT departments, including the implementation of a robust new IT system for Core Health & Fitness and its subsidiaries that will advance the access to business intelligence for improved decision making at a faster pace.

“Jason has a cross-functional background that affords him a unique perspective on our entire business, from financial planning, product development, and quality control to sales, marketing, and operations, and he has been a driving force for companies during times of extraordinary growth,” explains Dustin Grosz, President of Core Health & Fitness. “Moreover, he’s a great cultural fit with a passion for fitness and an entrepreneurial spirit that drives him to find better ways to exceed goals. We are pleased to strengthen our executive management team with Jason, as he is going to provide the strategy, planning, and insight to help take Core Health & Fitness to the next level.”

Leone has more than 15 years of financial and general management experience, working both in the U.S. and internationally. Most recently, he served as CFO for an international manufacturing company, where he drove a strategy of profitable growth through effective planning, forecasting and budgeting, improved reporting processes, and a large business acquisition that bolstered the overall reputation of the Company.

In his spare time, Jason is a fitness enthusiast, participating in weight lifting, personal training, and coaching youth sports. He resides in the Vancouver, WA area with his wife and two children.

About Star Trac

Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products.

The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider but also prides itself on its “only at Star Trac” patented and unique offerings that are exclusive to the company and not offered by competitive companies.  From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load® a innovative weight selection system to the industry leading group exercise solutions like Spinning® and BoxMaster®,  Star Trac continues to be innovative and create products that differentiate.

Star Trac’s dedicated global team is committed to providing the highest level of service to their customers through committed long lasting relationships. The team is focused on consultative approach and finding solutions that will help customers grow their businesses, increase revenue and improve member retention. Star Trac will continue to innovate with products that are distinctive in their aesthetics, approachable and friendly in their design, intuitive in their navigation, motivational in their use and rewarding in their outcomes.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results.  Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit

About StairMaster

Two world-class brands, StairMaster and Schwinn deliver the most effective and efficient workouts available.

Schwinn combines state-of-the-art cycling technology with a global team of Master Instructors – providing an integrated, comprehensive solution for club operators.

StairMaster’s iconic Gauntlet is the toughest workout in the gym. Our TreadClimber 5 is the latest example of new innovation delivering more perspiration for members.

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