Reasons for a Failing Fitness Business Often Are Just Excuses

Too often, we tell ourselves stories about why our health club business is failing because it is easier than facing the truth. Nobody wants to admit they are doing a lousy job of running their business.

It's the economy. My employees do not care. A new competitor opened down the street.

I watched celebrity chef Robert Irvine's head nearly explode as he listened to three brothers explain why their family-owned restaurant was failing after many years of success. They had many excuses for why they could not be successful. They blamed everyone except the ones who were responsible: themselves.

As a business owner/entrepreneur, I love watching shows such as the Food Network

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