How to Assess Your Competitors So You Can Differentiate Your Fitness Facility

A team of mystery members can provide you with details about your top competitors, helping you to understand these businesses better—and differentiate your own.

Do you know your competitors and the business models that they have? Do you know their strengths and weaknesses? Do you know how they use these characteristics to differentiate their product offerings? And, most importantly, do you know why people join their health and wellness facilities rather than yours?

These questions may seem elementary, but many fitness facility owners and operators forget the basics when faced with increasing competition. To succeed, you must not only understa

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