Do you know your competitors and the business models that they have? Do you know their strengths and weaknesses? Do you know how they use these characteristics to differentiate their product offerings? And, most importantly, do you know why people join their health and wellness facilities rather than yours?
These questions may seem elementary, but many fitness facility owners and operators forget the basics when faced with increasing competition. To succeed, you must not only understa
Register to view the full article
Club Industry Freemium Content
This content is FREE to access as a registered user on ClubIndustry.com.
Why register for Clubindustry.com? It’s simple and free and here is a sample of what you get:
• The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
• Insights from Club Industry editors
• Advice from industry experts on how to improve your business
Already a member? Log in.