BlogFest: IDEA World Fitness Convention Announces a First-Ever, Comprehensive Event Specifically Designed for Health and Fitness Bloggers

This press release was provided by the IDEA Health and Fitness Association. The Club Industry editorial staff was not involved in the creation of this content.

For the first time, IDEA World Fitness Convention, along with Sweat Pink™, will offer an action-packed, comprehensive event created just for health and fitness bloggers. IDEA World Fitness BlogFest will take place August 14–17, 2014, at the Anaheim Convention Center and was created for current bloggers wanting to increase readership and profitability, as well as for those hoping to break into the field.

IDEA World Fitness BlogFest is the place to be for extensive fitness blogging information, inspiration and motivation at the largest fitness event in the world. It will bring together fitness enthusiasts from across the globe for comprehensive blogging sessions, unforgettable celebrity workouts and exclusive behind-the-scenes access to the IDEA World Fitness Convention. The industry’s leading fitness bloggers will share their insider tips, covering a variety of topics, including blog design, increasing revenue and working with top level fitness brands. And some of the world’s top trainers such as Jillian Michaels, Tony Horton, Tara Stiles and Cassey Ho will motivate and inspire attendees with presentations and workouts.

In addition, IDEA World Fitness BlogFest attendees will have an opportunity to socialize and network with other health and fitness bloggers, presenters and sponsors over drinks at the Sweat Pink Networking Happy Hour. Attendees will have a chance to mix, mingle and get to know one another before the Convention’s big kick-off event later that night.

According to Kathie Davis, executive director of IDEA Health & Fitness Association, IDEA World Fitness BlogFest was created based on feedback from over 2,500 health and fitness bloggers. “We recognize that health and fitness blogging is an active, growing and influential segment of our industry,” said Davis. “BlogFest is the only fitness event in the world addressing the specific needs of that community.”

IDEA World Fitness BlogFest sponsors include Dannon Oikos®, Lorna Jane, Merrithew Health & Fitness™, Propel®, Reebok®, and Under Armour®. For more information and to register for IDEA World Fitness BlogFest at the 2014 IDEA World Fitness Convention, please visit:

About IDEA Health and Fitness Association

IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals, delivering world-class content and continuing education to fitness professionals. Visit: for more information about the 2014 IDEA World Fitness Convention or to register.

About Sweat Pink The Sweat Pink community is home to a group of 10,000+ members who share common interests around health, fitness and the journey behind it. Together, members encourage and motivate each other, all while sharing their stories of healthy living. The community also has a Sweat Pink Ambassador program that enables bloggers, writers and fitness enthusiasts to gain exposure, receive exclusive partner offers and attend special events. The Sweat Pink Ambassador community includes over 3,500 fitness enthusiasts and professionals from all walks of life. They are ultramarathoners and newbie runners, fitness competitors, women on weight loss journeys, vegans, paleos, CrossFitters and yogis.

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