Behind the Scenes

Targeting the Hispanic Market

JsBigGymFor our February issue, I am writing an article about the Hispanic market, which has nearly $1 trillion in buying power, according to Hispanic USA, a consulting firm that helps corporate America understand the Hispanic market. I've interviewed many interesting sources such as Jay Hirschorn, the owner of J's Big Gym, a 15,000-square-foot club in the "Little Santo Domingo" neighborhood of New York. About 80 percent of his 4,000 members are Latino, and all of his employees are bilingual. I'm also looking for other clubs that target the Hispanic market. Please send high-resolution photos of your club and information about your facility and its services to Amy Fischbach at [email protected]

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