Behind the Scenes

Personal Trainer Franchise Thinks Outside the Box, Into Your Home

Everything's up to date in Kansas City, where despite a blood moon this morning, the town is all blue with excitement over the Kansas City Royals.

After 29 years, not only have the Royals returned to the playoffs, but they've won four straight games and have a date with the Baltimore Orioles in the American League Championship Series. I was lucky enough to see the division series-clinching win over the Angles on Sunday night and got even luckier with an offer for tickets to a playoff game next week.

The good thing about living in Kansas City is not only can I see a top-notch baseball team, but now I can call up a personal trainer to come by my house anytime. The franchise Gymguyz is opening in Johnson County, KS, at the end of this month, according to The Kansas City Business Journal, its first franchise outside of New York. Gymguyz opened in 2008, and its founder, Josh York, began franchising six months ago. The company has six locations in the New York area, and another franchise is opening soon in Atlanta, according to its website.

From the Kansas City Business Journal:

Each van is equipped with 375 pieces of fitness equipment, ranging from free weights to bench presses to step-up boxes to Pilates rings, to name a few. Customers can choose the time and location to meet with a Gymguyz certified personal trainer, whether it's at home, work, even a birthday party. Gymguyz has held classes at nursing homes, churches, Italian restaurants and steakhouses. It's all about making working out convenient and helping customers meet their fitness goals, York said.

The Business Journal's headline "Headed to the gym? Don't bother" might be cause for alarm for club operators. This business should serve as another way to think outside the box, and more importantly, outside the four walls of the club. Perhaps club operators can provide a similar service with its personal trainers in their community.

I wonder if Gymguyz can come out to the ballpark and lead a workout during the seventh inning stretch.

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