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To keep from losing the momentum of the New Year39s rush you need to implement a good new member integration program Photo by Thinkstock

To keep from losing the momentum of the New Year's rush, you need to implement a good new member integration program. Photo by Thinkstock.

Improve Your Retention by Checking Out Other Health Clubs' New Member Integration Programs

To keep from losing the momentum of the New Year's rush, you need to implement a good new member integration program. (Photo by Thinkstock.)

Do you have New Year's resolutioners swamping your facility? Do you know how to keep them long-term? If you don't already have a formal member integration program that's more than a packet of information and a T-shirt, then you are not doing enough to retain your new members. And we all know that it's cheaper to retain members than it is to attract new ones.

If you don't already have a program in place, it's not too late to implement a new member integration program, but you'll want to start now. And even if you do have a program in place, wouldn't you like to see what some other facilities are doing that you might be able to incorporate into your program?

We've compiled some articles about new member integration programs. And we've included some of the winning new member integration programs from our Best of the Best contest. Check them out at the links below.

Articles:

Welcome the New Member to Your Fitness Facility with Unique Integration Procedures

The Four Approaches That High-Retention Clubs Implement to Foster Member Engagement and Loyalty

How Will Your Club Approach Member Retention in 2010?

It's Time for a Retention Check-Up For Your Club's Management Team

Best of the Best Winners:

2007 Winner - The 2007 Best of the Best Health Club Program Winners

2008 Winner – The 2008 Best of the Best Health Club Program Winners

2009 Winner - Akron General Lifestyles Wins Best New Member Integration Program

2010 Winner - Increased Attention, Increased Retention

2011 Winner - The 2011 Best of the Best Health Club Program Winners

2012 Winner - The 2012 Best of the Best Health Club Program Winners

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