Joy Gendusa, contributing columnist
Owner and CEO, PostcardMania
Joy Gendusa is the owner and CEO of marketing firm PostcardMania. She began PostcardMania in 1998 with nothing but a phone and a computer. Gendusa's original vision for PostcardMania was a full-service postcard marketing company helping clients create turn-key marketing campaigns with graphic design, printing, mailing list acquisition and mailing services. Since then, PostcardMania has evolved and expanded to offer its clients fully integrated services, including email marketing, pay-per-click management and website development. In 2012, PostcardMania reached almost $20 million in annual revenue, and the company now employs more than 195 people, prints 4 million and mails 2 million postcards each week, and has more than 57,000 customers in more than 350 industries. You can connect with Gendusa on Google+.