Guy Dineen, contributing columnist
Founder and Chief Strategy Officer, Brand Figment
Guy Dineen is the founder and CEO of GDD Interactive, a boutique digital design and marketing firm. Under his leadership, GDD has become known for its impactful e-marketing work with brands such as Pep Boys Auto and T.G.I. Friday’s, has been recognized with numerous industry awards and has gained attention for its unconventional but effective approach to customer acquisition and loyalty through outstanding user experience design.