Joseph Luongo

Executive Chairman, WellBiz Brands

Joseph Luongo serves as executive chairman of Colorado-based WellBiz Brands where he oversees three franchise concepts including Elements Massage, FIT36 and Fitness Together, which collectively operate more than 400 locations across the United States. Luongo has 25 years of experience in the franchise industry, most recently serving as a fitness and wellness industry consultant. Previously, he was chief operating officer for Massage Envy. Luongo has also held leadership roles with Pizza Hut, Peter Piper Pizza, FedEx Kinko’s and Starbucks. Luongo was a C-130 navigator and captain in the U.S. Air Force. He received a bachelor's of business administration in finance from Iona College in New York and a master’s degree in operations management from the University of Arkansas. He also has completed Harvard University’s Advanced Management Program.

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