24 Hour Fitness, San Ramon, California, announced additional strategic responsibilities for two members of its leadership team on Tuesday.
Richard Boyd was appointed to the expanded role of senior vice president, fitness and strategic Initiatives, and Lashaun Dale was appointed to the expanded role of vice president, content and programming.
Boyd and Dale were appointed to 24 Hour's leadership team in August 2014, one week after 24 Hour Fitness formally announced Mark Smith as CEO. 24 Hour was acquired by an investment group led by AEA Investors and the Ontario Teachers' Pension Plan, Toronto in May 2014.
Boyd previously held the title of senior vice president of business development and Dale previously held the title of vice president, group X creative.
Boyd is responsible for establishing strategic partnerships to innovate and advance fitness programming for the company. 24 Hour Fitness credits Boyd for brokering a partnership between the company and Institute of Motion, which provides educational and collaborative resources for fitness professionals. Boyd, who also serves as a fitness consultant, has founded and led organizations including The Fitness Panel, PTA Global, PTontheNet and Collaborative Fitness.
Dale will continue to drive group exercise creative programming in her expanded role. Dale has developed partnerships that include HIGHX created by Gabrielle Reece, POP Pilates created by YouTube fitness star Cassey Ho, SandBell Training powered by Hyperwear and the Treat While You Train regeneration program created by Jill Miller. Dale also will expand her leadership to the 24 Hour digital magazine 24Life and the 24 Hour Fitness blog.
Dale previously held strategic roles at Equinox New York from 2001-2014, including the senior manager of programming and senior national creative manager of group fitness.
24 Hour Fitness has more than 4 million members in 450 clubs across the United States.
The company ranked No. 2 on Club Industry's Top 100 Health Clubs of 2015.